Usagevpn.com – On 3 September, inside the halls of Berlin’s IFA trade show, Xiaomi completed a signing ceremony that signals a decisive step toward European automotive retail. Eight German dealership groups — Emil Frey Germany, the Ernst Dello Group, Autohaus Dinnebier, Hahn Automobile, the LUEG Mobility Group, Fett & Wirtz, SPT Avior, and Penske-Jacobs — received letters of intent from the Chinese technology giant. The agreements lay the groundwork for Xiaomi’s stated plan to begin selling electric vehicles across Europe in 2027, a move that would place the company squarely into competition with established automakers and newer EV entrants alike.

Germany is positioned as the beachhead. Xiaomi has indicated it intends to replicate similar distribution partnerships in additional European markets once the German rollout is underway. The company’s Chief Marketing Officer, Xu Fei, framed the ambition plainly during the accompanying press conference:…