Could saunas become the ‘new pub’ when it comes to socialising?
Could Saunas Become the ‘New Pub’ for Socialising?
Sauna culture is gaining momentum across the UK, with increasing numbers of public facilities emerging in Wales and other regions. Some proponents argue that these heated spaces could soon rival traditional pubs as social gathering spots. Over 600 saunas now operate nationwide, many situated in scenic locations like beaches and lakeside views. While users often highlight the health and wellness perks of sauna sessions, the scientific basis for these claims is more complex. Experts caution that proper hydration and pairing sauna use with other healthy practices are essential for optimal benefits.
Rising Popularity and Predictions
The British Sauna Society (BSS) reports nearly 640 saunas listed on their platform, a significant jump from 540 at the start of the year. A recent analysis suggests the UK may surpass other European nations as the largest sauna market by 2033. Gabrielle Reason, director of BSS, remarked:
“The trend shows no signs of slowing down—there’s still room for growth.”
Personal Journeys into Sauna Culture
Kathryn Donavan, 40, began visiting saunas after her health declined following surgery. Struggling with PMDD and endometriosis, she found that regular sessions helped ease her symptoms.
“I was in so much pain that I sometimes couldn’t get out of bed,”
she explained. Inspired by the lack of nearby saunas, she launched Môr A Sawna near Jackson’s Bay in June 2024. Donavan noted that her sauna attracts individuals seeking community and those aiming to combat loneliness.
“Many of our regulars use it to improve sleep and mobility,”
she added, emphasizing sauna as a lifestyle choice rather than a passing trend.
William Jenkins, 34, discovered the therapeutic value of saunas during a 15-year career in technology. Long hours and stress led to a mental breakdown, which he attributed to the absence of social spaces. After exploring 70 saunas in 14 countries, he opened Hikitalo Sauna in Porthcawl.
“I see saunas as the modern equivalent of pubs—a place to connect without the hangovers,”
Jenkins said. He stressed the importance of social interaction for mental well-being, calling it a “huge benefit” for fostering belonging.
“There’s no hierarchy in a sauna; it’s a judgement-free zone,”
he noted, aligning the culture with Wales’ natural beauty.
Scientific Insights and Caution
Dr. Geoff Combs, a Bangor University lecturer in sport and exercise science, acknowledged the mental health advantages of sauna use but urged caution.
“Health benefits should be combined with other healthy habits,”
he advised. While he supported the practice, Combs emphasized the need for scientific evidence and personal responsibility.
“Stay hydrated, start slowly, and listen to your body,”
he recommended, highlighting that overheating can occur if precautions are overlooked. Despite the enthusiasm, he concluded that research remains vital to fully understand sauna culture’s impact.