Why travellers are swapping Europe’s capitals for these lesser-known ‘second cities’
Why travellers are swapping Europe’s capitals for these lesser-known 'second cities'
Why travellers are swapping Europe s capitals - As travel preferences evolve, the allure of Europe’s major capitals is beginning to wane for some adventurers. For those seeking a break from the typical tourist routes, WorldHotels, a luxury and lifestyle hotel brand under BWH Hotels, has identified a growing trend: travelers are increasingly favoring underdog destinations over the most familiar city centers. These hidden gems offer a more immersive experience, blending fewer crowds with a deeper connection to local culture and a sense of authenticity that modern itineraries often lack.
WorldHotels’ latest report highlights a significant shift in travel behavior. “Travellers are moving beyond the world’s most overfamiliar city itineraries in search of places that feel more personal, more connected and more rewarding to explore,” the group stated. This movement reflects a desire for destinations that provide meaningful interactions rather than repetitive sightseeing. In this context, smaller cities are emerging as compelling alternatives, offering both unique charm and the convenience of being less overrun by tourists.
Arnhem: A blend of nature and design
While Amsterdam remains a global icon for its canals and cultural heritage, Arnhem is quietly gaining traction as a preferred destination for those craving a different vibe. Nestled near the German border, this eastern Dutch city is often overlooked by mainstream travelers. However, its natural beauty and creative energy are making it a standout choice.
Arnhem’s appeal lies in its ability to merge the tranquility of the outdoors with vibrant urban culture. The city’s surrounding landscapes are a highlight, featuring diverse ecosystems and an extensive network of hiking and biking trails. For nature enthusiasts, De Hoge Veluwe National Park—a UNESCO World Heritage Site—offers an unparalleled opportunity to connect with the environment. The park’s rolling dunes, forests, and meadows provide a serene escape, while the nearby cityscape ensures easy access to cultural activities.
“Gouda emerges as one of the Netherlands’ most charming smaller cities that is intimate, walkable and filled with the kind of everyday atmosphere travelers increasingly seek instead of crowded capital routes,” WorldHotels said.
WorldHotels recommends exploring Arnhem’s Modekwartier, a neighborhood renowned for its fashion and design scene. Located in Klarendal, this area is home to over 60 independent shops and studios. While the shops are most active on Thursdays and Saturdays, their presence in the city center adds a unique character to Arnhem’s streets. After a day of outdoor exploration, visitors can unwind at Hotel Haarhuis, a 124-room property established in 1918. Its on-site dining options, spa facilities, and proximity to public transport make it an ideal base for travelers.
Gouda: A medieval haven with a creamy twist
When it comes to Dutch charm, Gouda stands out as a city that defies expectations. Situated between Rotterdam and Utrecht, Gouda is more than just the birthplace of the famous cheese that bears its name. Its medieval architecture and cobblestone streets evoke a bygone era, while the modern culinary scene ensures it remains relevant.
Visitors to Gouda will find themselves immersed in a historical atmosphere. The centuries-old trading houses and narrow alleyways of the city center create a sense of timelessness. However, the true highlight for many is the annual Gouda Cheese Market, which runs from April to August. This bustling event allows travelers to engage with local artisans, sample fresh cheeses, and haggle over prices at stalls packed with produce.
For a more relaxed experience, City Hotel Gouda is highly recommended. The hotel’s location in the historic district places it near the Gouwe River, offering scenic views and easy access to the city’s cultural landmarks. Its blend of traditional Dutch hospitality and contemporary amenities ensures a comfortable stay for visitors.
Kortrijk: A Flemish gem with a rich history
In Belgium, the spotlight is shifting from Brussels to Kortrijk, a city that masterfully combines the grandeur of a major metropolis with the intimacy of a small village. Nestled in the West Flanders region, Kortrijk has long been a cultural hub, and its historical significance is evident in its well-preserved architecture and rich heritage.
One of the city’s key attractions is the Broel Towers, a 14th-century structure built in 1385 to regulate river traffic along the Leie River. These towers, made from limestone and sandstone, now serve as a museum, providing insights into Kortrijk’s past. Guided tours of the interior are available, allowing visitors to uncover the city’s medieval secrets.
For those with a sweet tooth, Kortrijk offers a unique treat: the Chocolate Trail. This immersive experience takes travelers from the origins of cacao beans to the final stages of creating truffles, pralines, and biscuits. Along the way, stops for tastings and a 4D chocolate-making demonstration add an extra layer of engagement.
WorldHotels’ top recommendation for accommodation is Hotel Damier, a 65-room establishment dating back to 1398. As Belgium’s oldest hotel and the third oldest in Europe, it occupies a prime location in the Great Market Square. Its proximity to the Exhibition Centre and the main railway station makes it a convenient choice for both business and leisure travelers.
With these cities rising in popularity, it’s clear that the modern traveler is prioritizing authenticity over prestige. By choosing under-the-radar destinations, travelers can uncover Europe’s hidden treasures—where culture, history, and natural beauty converge in ways that larger capitals often fail to deliver. Whether it’s the peaceful trails of Arnhem, the medieval streets of Gouda, or the historical charm of Kortrijk, these second cities are redefining what it means to explore Europe.