Travelling to Croatia? Here are the best places to visit beyond the tourism hotspots

Croatia’s Summer Tourism Surge: A Glimpse Beyond the Famed Destinations

Travelling to Croatia Here are the best - Croatia has officially reached the height of its summer tourism season, with over 600,000 visitors enjoying the country’s attractions during the final weekend of June. While this number is slightly lower than the same period in 2025, the overall trend shows a 5% rise in arrivals and a 7% increase in overnight stays. Despite global travel disruptions in 2026, Croatia’s appeal remains resilient, particularly for sunseekers who continue to favor well-known locations like Dubrovnik. According to Miro Drašković, director of the Dubrovnik Tourist Board, the city’s popularity is a testament to its enduring charm. “We’re still seeing a 1% growth overall, which is encouraging given the current challenges in the tourism sector,” he noted during an interview with Croatian Radio and Television.

The Hidden Gems of Croatia’s Landscape

While Dubrovnik and the Dalmatian Coast dominate headlines, Croatia’s natural and cultural treasures extend far beyond these iconic spots. The Croatian National Tourist Board (CNTB) highlights that the country’s draw is increasingly shifting toward underexplored regions, offering a fresh perspective for travelers. Euronews Travel recently spoke with Saša Popovac, the CNTB’s director of Strategic Planning, Sustainability, and Tourist Experience, to uncover the lesser-known attractions and events that could redefine the summer travel experience. Popovac emphasized that the primary motivations for visiting Croatia remain the sea and nature, but there’s also growing interest in cultural experiences and entertainment.

“Despite the challenges, the overall growth remains positive at 1%, which is encouraging given the current challenges in the tourism sector,” Drašković noted during an interview with Croatian Radio and Television.

The CNTB’s insights reveal a broader appeal, with visitors seeking more than just the traditional sun-and-sea destinations. “Our data shows that the sea continues to be the top reason for travel, accounting for 92% of visits, while nature is the second most popular factor at 61%,” Popovac explained. He also pointed to a notable uptick in interest for entertainment, festivals, and city breaks, suggesting a shift in traveler preferences.

Summer Weather and Coastal Adventures

As the summer months progress, temperatures in Croatia steadily rise, reaching an average of 30°C by July. However, recent heatwaves have pushed some areas past 35°C or 36°C, making it an ideal time for beachgoers. For those eager to experience the coast, the island of Brač offers a unique escape. Zlatni Rat, a long stretch of golden pebbles, is not only a stunning beach but also a hub for local cuisine and outdoor activities. Known for its fresh seafood and olives, the area is perfect for those looking to combine relaxation with a taste of Croatian culinary traditions.

The summer season also brings a surge in visitors, with the country’s combination of warm weather and scenic landscapes drawing crowds. Yet, for those who prefer milder conditions, November to February provides a different kind of allure. During these months, temperatures rarely exceed 15°C, and the cool climate makes it a great time to explore Croatia’s inland regions. In December and January, temperatures drop further to 10°C, offering a more tranquil setting for hiking, visiting historic sites, or enjoying seasonal festivals.

Winter Wonders in the Mountains

While Croatia is often associated with its coastal charm, the mountainous regions of the country reveal a contrasting beauty during the colder months. Gorski Kotar, a region in the north, transforms into a winter paradise, with snow blanketing the landscapes and offering opportunities for skiing and sledding. The Platak ski resort, situated in this area, provides panoramic views of the surrounding greenery and the sea, creating a unique blend of alpine and coastal experiences. For families and adventure seekers, Čelimbaša presents a variety of slopes suitable for both beginners and experts, making it a hidden gem for winter sports enthusiasts.

Spotlight on Events and Cultural Experiences

As the summer season unfolds, Croatia’s cultural calendar is set to shine. The Ultra Europe festival in Split, scheduled for July, is a highlight for music lovers, featuring performances from renowned DJs like Calvin Harris, Afro Jack, and Miss Monique. This event not only attracts large crowds but also brings international attention to the city’s vibrant atmosphere. Meanwhile, travelers seeking a more laid-back experience might find inspiration in smaller towns, where local traditions and festivals provide a deeper connection to the country’s heritage.

Renovated Retreats for a New Era of Travel

For those looking to stay in historic or unique accommodations, Croatia is offering renewed options. This August, the iconic Villa Argentina in Dubrovnik will reopen after a multi-year renovation, transforming into a luxury retreat with breathtaking views of the Adriatic Sea, Lokrum Island, and the UNESCO-listed Old Town. The five-star property will feature 95 rooms and suites, catering to a range of preferences. Its sister establishment, Villa Orsula, has also been restored as a boutique hotel, adding to the city’s appeal as a destination for both leisure and culture.

Both villas promise a blend of comfort and authenticity, with amenities designed to enhance the visitor experience. Guests can expect landscaped gardens filled with native plants, direct access to the sea, and the option to unwind at the expansive Anima Wellbeing & Spa, which includes indoor and outdoor pools, a Finnish sauna, and wellness treatments. The dining scene is equally noteworthy, with several restaurants in the area showcasing local and seasonal menus. At LIZ, the highlight is the freshest seafood, while Marea in Villa Orsula offers Mediterranean dishes infused with the bold flavors of South American cuisine under the guidance of Peruvian chef Roberto Chavez.

A Year-Round Destination with Diverse Appeal

Whether visitors choose to travel in summer or winter, Croatia offers something for everyone. Popovac from the CNTB reassured that “no matter what season you choose for visiting Croatia, you won’t go wrong.” The country’s natural beauty, rich history, and growing cultural scene ensure a compelling experience year-round. From the sun-kissed beaches of the coast to the snow-covered peaks of the mountains, Croatia continues to captivate travelers with its versatility. As the nation’s tourism strategy evolves, it’s clear that the focus is on balancing popularity with discovery, ensuring that both the familiar and the uncharted remain integral to the travel experience.